Amy Doyle is Executive Vice President, Music & Talent, MTV: Music Television. In this position, Ms. Doyle leads MTV’s overarching music strategy as well as record label and artist relations, the first woman to hold this instrumental position in the company’s quarter-century history. Since arriving at MTV in 1999, Doyle has embraced the multi-platform strategy and has strived to find non-traditional ways to showcase music and artists. Across the screens of MTV, MTV2, mtvU, MTV.com, MTV Mobile, MTV HITS, MTVJams and more, Doyle has pioneered many of MTV’s music initiatives. Most recently Doyle was instrumental in launching the innovative new series “FNMTV Premieres” and corresponding music blocks, celebrating both new music videos and music fans in a week-long event. Doyle also played an integral role in the ratings success and pop culture buzz of the 2007 MTV Video Music Awards which showcased performances by renowned artists including Justin Timberlake, Common, Nelly Furtado, Gym Class Heroes, Timbaland, Fall Out Boy, Chris Brown, Foo Fighters, 50 Cent, and Rihanna and resulted in huge increases in their album sales, single / iTunes sales, radio airplay and engagement on Rhapsody.com.
In overseeing the music group at MTV, Ms. Doyle leads the on-going development of relationships with all artists, labels and partners. Under Doyle’s guidance, the music group has developed comprehensive multiplatform support for artists – both established and up-and-coming. Under her direction, MTV’s music has introduced and supported such stand out programs as “52/52,” “Discover & Download,” “The Leak,” “Sucker Free,” “mtvU Best Music On Campus,” “mtvU Freshman Five,” MTV’s guest music supervisor program for MTV series and specials, and more. Artists, like Paramore, who experienced 123% album sales increase, have reaped success after being launched across MTV’s platforms. Doyle and her team also work to celebrate some of the very best in music each year from the popular MTV’s Video Music Awards, to MTV2’s Dew Circuit Breakout discovering the very best unsigned band, to the mtvU’s Woodie Awards celebrating the best in emerging music.
Before joining MTV, Ms. Doyle was Operations Manager at WXDG, The Edge in Detroit, Michigan. In this position she was responsible for overseeing all music programming, marketing and promotions for WXDG. Ms. Doyle helped launch WXDG in 1997 and in just one year, WXDG became the dominant modern rock station in Detroit, helping to break artists like Kid Rock and Eminem. Prior to this position, she was Program Director of KKZN, The Zone, in Dallas.
Based at MTV’s headquarters in New York, Ms Doyle holds a B.A. in Mass Communications and Public Relations from Boston University.
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