Joe Cuello is Senior Vice President of Creative Music Integration for MTV. In this role, Mr. Cuello oversees the integration of music within MTV’s long form programming, working closely with both established and independent artists expanding the connections and opportunities between music and television. Cuello is based at MTV’s Santa Monica offices and reports to Amy Doyle, EVP of MTV Music & Talent.
In his current role Cuello has launched several key music initiatives including Hype Music: a partnership between MTV and Extreme/Sony ATV that established an innovative music library filled with a roster of emerging musical talent. Hype is a targeted music discovery and artist promotion business that continues MTV story of breaking new artists. In conjunction with the promotion of emerging artists MTV Networks is moving into music asset creation that will be utilized across all channels.
Prior to this role, Joe Cuello was music supervisor on numerous projects across MTV and VH1. Just some of the shows Cuello served as music supervisor include MTV’s “Pimp My Ride”, “Making the Band”, and “Newlyweds”, and VH1’s “Bands Reunited” working with both signed and unsigned artists and musicians.
Joe Cuello has a B.A. in the Fine Arts from the University of North Texas and a Masters in Education from Azusa Pacific University.
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