Gaurav Misra
VP of Programming for MTV and VH1
An accomplished programmer with rare expertise in the social media realm, Gaurav Misra is Vice President of Programming for MTV Networks’ MTV and VH1 brands. In this role, Misra reports directly to Brian Graden, President of Programming for MTV Networks’ Music & Logo Group.
A 4-year veteran of MTVN, Misra is responsible for architecting social media experiences that are at the core of the company’s digital strategy. The experiences—which are built around key MTV & VH1 franchises—go narrow and deep into the programming and interest areas that viewers love. These include an array of unique online ‘vertical’ destinations for such key series as MTV’s “The Real World,” “My Super Sweet 16,” and “NEXT,” as well as VH1’s “I Love New York” and “Best Week Ever”.
In addition to connecting viewers more closely with one another and with the programming they love, the sites also earn distinction for being among the first in the industry to give viewers paths to see themselves on-air.
Misra’s current role in creating new vertical experiences builds upon his expertise in linear programming. Misra is responsible for helping define the creative strategy for MTV and VH1 and he helps with day-to-day programming for the channels – two key functions that ensure both brands are taking an integrated approach to content creation and distribution across all screens.
Misra also has significant experience on the international programming stage, working closely with MTVN channel brands worldwide on the development and scheduling of key shows and channels across the globe.
Before joining MTV Networks, Misra co-founded a brand agency in London that conducted image campaign and corporate identity work for large media blue-chip clients. Gaurav earned an MBA from the Harvard Business School and lives in Los Angeles.
