MTV2 (http://www.mtv2.com) officially launched on August 1, 1996 at 12:01am. Now reaching over 71 million homes, MTV2 possesses the highest concentration of young males in all of television and reflects the way our audience consumes media. The look and feel of the network is fast-paced, multitasked, and predominantly inspired by the internet and the world of video games. MTV2 is the premier destination for our audience to find the hottest mix of music videos, long form music programs, exclusive access to their favorite bands, and ground breaking music before it hits mainstream while combining their other passions through a compelling line-up of creative lifestyle and cross platform programming. 2007 ranked as the highest rated year in MTV2 history among P12-34 / Males 12-24 and marked five consecutive years of P12-34 growth for MTV2.

Music is what fuels the core of the programming at MTV2. Every weekend, MTV2 presents the best music from the worlds of cutting edge hip-hop, rock, and heavy metal through it’s three signature music blocks—Sucker Free Sunday is MTV2’s biggest franchise and signature hip-hop music block and powerhouse featuring the best hip-hop and R&B music videos including MTV2’s Hip-Hop Countdown, behind the scenes looks at the making of videos and albums, interviews with artists, a look at the future stars of hip-hop and more. Subterranean, plays the newest of the new rock from the US and across the pond; and Headbangers Ball taking heavy metal into the 21^st Century by highlighting the best classic and new metal music and artists. In addition, MTV2 is home to music specials and events including the annual Dew Circuit Breakout competition which has a proven track record for finding the next big breakout band and produced a roster of critically acclaimed and hugely successful alumni including: Taking Back Sunday, Yellowcard, Hawthorne Heights and HelloGoodbye; and the groundbreaking My Block series in which MTV news explores the hip-hop roots, sounds styles and artists of cities around the US. 

For more information and to see clips of current MTV2 shows, visit www.MTV2.com. 

You should also check out our blogs for franchise shows Headbangers Ball, Subterranean, and Sucker Free.

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