MTV AND VH1 WORLDWIDE AND THE N TO EXCLUSIVELY PREMIERE GREEN DAY VIDEO “KNOW YOUR ENEMY” WILL AIR ACROSS MORE THAN 250 MTV NETWORKS PLATFORMS GLOBALLY ON FRIDAY, APRIL 24TH
First Video From The Highly-Anticipated Upcoming Album, “21st Century Breakdown” to Debut On-air and Online On MTV, VH1, The N, Palladia, MTV2, MTV Hits, MTV.com, VH1.com And All International Territories
MTV and VH1 will be the exclusive on-air and online outlets globally for the premiere of Green Day’s newest video, “Know Your Enemy.” The video will air exclusively on MTV, VH1, The N, Palladia, MTV Networks’ high-definition music channel, MTV2, MTV Hits, MTV.com, VH1.com as well as on MTV and VH1’s international channels and MTVNHD, the company’s international high definition service on Friday, April 24th at 8pm (international premiere times to be announced locally), making it the first global cross-channel video premiere for MTV and VH1 networks. ”Know Your Enemy” will be the first video from the rock trio’s eagerly awaited new album, 21st Century Breakdown, which will be released in May 2009.
Green Day’s “Know Your Enemy” global premiere demonstrates MTV’s unique international scale and connects fans to the latest and greatest acts on the world music scene. “Know Your Enemy” will premiere on MTV’s on-air and digital assets which number more than 140 windows, including 66 channels and 200 websites in 162 countries. Via VH1 channels, “Know Your Enemy” will air in 134 countries across Latin America, Europe and Asia.
“We love that Green Day has chosen MTV and VH1 as the exclusive outlets to introduce their newest video to their fans around the world,” said Van Toffler, President, MTV Networks Music and Logo Group. “We’ve enjoyed a great relationship with the band for years and playing a part in the launch of their latest album is a huge deal for us all.”
“The global breadth of MTV’s network is unmatched and makes us uniquely positioned to bring our audiences exclusive access to some of their favorite artists,” said Bruce Gillmer, SVP Talent & Music MTVN International. “Green Day is one of the world’s most successful bands with hard core fans from The US to Japan, and only MTV can connect them on literally hundreds of platforms.”
Green Day - vocalist/guitarist Billie Joe Armstrong, bassist Mike Dirnt, and drummer Tré Cool - announced their arrival with 1994’s Dookie, a dynamic blast of exuberant three-chord punk-pop that spoke to bored teenagers everywhere. The album eventually sold ten-million copies, earned the band their first Grammy Award. Over the years, Green Day continued to top the charts with their subsequent studio albums Insomniac, Nimrod, and Warning while entertaining millions of fans with their frenetic live shows. But it was their landmark 2004 album American Idiot that launched Green Day into the stratosphere. American Idiot debuted at No. 1 on the Billboard chart. It spawned five hit singles, earned seven Grammy nominations (winning two, including Rock Album of the Year), and raised the bar for modern rock and roll. Green Day will release a new album, 21st Century Breakdown, in May 2009 and launch a world tour.
About MTV
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 27 years, MTV has evolved, challenged the norm, and detonated boundaries—giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 17 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space – delivering 90% more streams than in 2006. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in… http://www.mtvpress.com.
About VH1
VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 95 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.
About The N
The N, the 24-hour TV network exclusively for and about teens, is currently available in 66 million households via cable, digital cable and satellite, as well on mobile, VOD and broadband. The N’s distinct perspective connects its audience to the electricity and possibilities of teendom, anytime and anywhere, with original series and ever-popular favorites. The-N.com, paired with sister site Quizilla.com, makes The N the #1 online destination for teens. The N and all related titles, characters and logos are trademarks of Viacom International Inc.
MTV Networks International
MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, MTVNHD, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, Neopets, GameTrailers, Shockwave, Addicting Games, Atom Films and Xfire. MTV Networks’ brands are seen globally in 578 million households, in 162 countries and 33 languages via 168 locally programmed and operated TV channels and more than 400 digital media properties. The company’s diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).
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