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MTV’S “JERSEY SHORE” HITS ALL–TIME HIGH WITH 8.9 MILLION TOTAL VIEWERS IN ITS THIRD WEEK

01.21.11

EPISODE IS MTV’S MOST-WATCHED SERIES TELECAST EVER  

Last night's episode of “Jersey Shore” was MTV’s most-watched series telecast in the network’s history, garnering 8.9 million total viewers and beating last week’s record of 8.6 million total viewers.“Jersey Shore” airs on MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B) on Thursdays at 10pm ET/PT.

Additional points below:

  • The 1/20/11 episode of “Jersey Shore” was MTV’s most watched series telecast ever, topping the previous record (1/13/11) by 300,000 total     viewers.
  • Delivered 8.9million total viewers, up 3% from 8.6 million total viewers for last Thursday’s telecast.
  • Averaged an 8.8 P12-34 rating and 6.9 million P12-34 viewers, up 4% from last Thursday’s 8.5 P12-34 rating and 6.6 million P12-34 viewers. 

Source:  Nielsen.  L+SD cvg rtg. 1/20/11.  Most watched = total viewers.

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