MTV DANCES ITS WAY TO #1 CABLE PROGRAM ON THURSDAY AMONG P12-34
Since the series debut on February 7, “America’s Best Dance Crew” has seen growth for two consecutive weeks. This week’s third episode (2/21/08) averaged a 2.5 P12-34 rating, up 47% vs. last week (1.7 rating).
For the three weeks now, “America’s Best Dance Crew” is the #1 telecast on Thursday primetime (8:00 – 11:00pm) among P12-34 across all of cable.
Season-to-date, the series has reached more than 47.6 million total viewers (P2+) with over 23.9 million from our P12-34 core.
For the month of February, “America’s Best Dance Crew” (http://dancecrew.mtv.com) has generated 2.2M streams to-date, with 2.0M consisting of full episodes.
About MTV
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries—giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space – delivering 90% more streams than in 2006. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in… www.mtvpress.com.
Anastasia Lee
(JavaScript must be enabled to view this email address)
310.752.8082
Noelle Llewellyn
(JavaScript must be enabled to view this email address)
212.846.7166
