03.08.11
Hype Stage Hosted by MTV and Extreme Music to Feature
the Hottest Emerging, Independent Artists
MTV Proclaims March as Indie Music Month in Celebration of
the “2011 mtvU Woodie Awards” Setto Air Live from Austin on March 16
MTV is kicking open the doors to the MTV Garage – a full day artist showcase complete with a line-up of outstanding performers from some of today’s most-buzzed about and emerging indie acts – in Austin, Texas the day after the “2011 mtvU Woodie Awards” on March 17. Fans will join the party with free entry, free Texas BBQ, food trucks, free booze, giveaways and much more.
For fans unable to make it to Austin this year, MTV Hits and mtvU will be airing coverage and live performances from the MTV Garage through the month of March beginning on Friday, March 18. Additionally, select performances willbe made available on MTV.com.
MTV Garage Details:
Red River Garage
505 East 9th Street (Corner of 9th Street and Red River – across from Stubbs)
Thursday, March 17th from 12pm – 6:30pm CT
MTV Garage Main Stage Line-Up:
12:30pm CT: Theophilus London
1:30pm CT: Foster the People
2:30pm CT: Tinie Tempah
3:30pm CT: Friendly Fires
4:30pm CT: Kids of 88
5:30pm CT: Matt & Kim
MTV Garage Hype Stage Line-Up:
1:10pm CT: Hell & Lula
2:10pm CT: Locksley
3:10pm CT: Atlantic Line
4:10pm CT: Atlantic Connection
5:10pm CT: New Cassettes
Midi Mafia will be DJ between sets.
The MTV Garage is sponsored byck one, DORITOS®, LifeBEAT, NextMovie.com and Sun Drop.
In addition, the Time Warner Cable Music Studio will be on-site to give music fans a complete recording studio experience much like that of their favorite musicians. They will be able to write and record their very own track in a state-of the-art sound-proof recording studio.
Featuring the best in new and emerging independent talent, the Hype Stage celebrates the launch of Hype Production Music. The recently launched partnership between MTV and Extreme Music, the production music arm of Sony/ATV, empowers MTV and Extreme to contract directly with unsigned artists and creatively help them produce new music that will enjoy first look consideration for key placements across MTV Networks’ programming , accessibility to music supervisors throughout the industry and music distribution through MTV through multiple digital music services.
In celebration of the “2011 mtvU Woodie Awards,” airing live for the first time on March 16th from Austin, Texas, MTV is officially proclaiming March as Indie Music Month across its multiple screens and channels. In addition to activities taking place during the South by Southwest Music Festival, the month long celebration will include indie music takeovers across several of MTV’s franchises – including the PUSH (Play Until Someone Hears) program and Unplugged (MTV), Sucker Free (MTV2), Deans List (mtvU), exclusive indie artist performances, video premieres, music video blocks and more.
As announced earlier this week, Donald Gloverwill host the “2011 mtvU Woodie Awards” – the only night of music where college students honor their favorite emerging artists with a chunk of wood. As the show’s first-ever host, this triple-threat actor, writer and musician will uphold the “Woodies” college-party meets kick-ass concert atmosphere with his comedic edge, pop culture wit, and his love of indie music. The “2011 mtvU Woodie Awards” will air live on Wednesday night, March 16at 12am (Live ET/ Tape delayed PT) on MTV, MTV2 and mtvU. As previously announced, Foo Fighters, Wiz Khalifa, Sleigh Bells, Odd Future Wolf Gang Kill Them All(OFWGKTA) and Two Door Cinema Club will perform LIVE at the Woodies. Matt & Kim, Lupe Fiasco, Dev, Chiddy Bang, Skylar Grey and MTV’s Liz Lee from “My Life as Liz” will present the Awards, handing over chunks of wood to the 2011 winners. Additionally, MNDR will keep the night going as the Woodies’ house DJ.
MTV serves as curator and supports Indie music 365 days a year from indie artist song placements in our shows to drive the narrative; our weekly PUSH program where we feature music videos, performances and interviews with emerging artists; Live in NYC, a digital livestream concert series that has featured a myriad performers including Sleigh Bells and The National; mtvU’s Freshman Five and Best Music on Campus programs; as well the recently launched MTV Music Meter (www.mtvmusicmeter.com) that provides a real-time portrait of up-and-coming talent by ranking the top 100 artists based on their social media buzz, streams on video sites, and more.
To receive a media credential to the MTV Garage – email Mariana at mariana.agathoklis@mtvstaff.com.
About MTV:
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.
About Extreme Music:
World-renowned as the “Bad Boys of the Industry” Extreme, the Production Music Library arm of Sony/ATV Music Publishing, have made it their duty to change the face of library music. Since exploding onto the scene in 1997 these production music zeitgeists have consistently delivered an industry-quaking catalogue that leaves their competition sleeping with the lights on and establishes them as the undisputed masters in their field. Their unrivalled A-list packed roster famously boasts names such as Quincy Jones, Hans Zimmer, Snoop Dogg , Rodney Jerkins, Robbie Nevil, Junkie XL, Paul Oakenfold, Mark Mothersbaugh andVince Clarke to name a few. For more information about Extreme Music, please visit www.extrememusic.com.
Contact for Extreme Music:
Jessica Erskine/ Joe Schneider, Rogers & Cowan
310.854.8129/8140
jerskine@rogersandcowan.com
jschneider@rogersandcowan.com
.(JavaScript must be enabled to view this email address)
212.846.5755
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