11.05.12
Governor Romney Highest Scoring Candidate in Game, Led by Surge in Constituent Engagement Points; 73% of Players Select President Obama in Crucial Final Week of Gameplay
MTV News and the “Power of 12” Cover Election Night with Live Newsbreaks on November 6 on MTV, MTV.com, and mtvU
New York, NY (November 5, 2012) — MTV today announced that MTV News and the “Power of 12” election campaign will broadcast special, live political newsbreaks regularly throughout Election Night tomorrow, November 6, beginning at 8:30 p.m. ET / 5:30 p.m. PT on MTV and mtvU, in addition to ongoing news coverage throughout Election Day on MTV.com. Sway Calloway will report from MTV studios in New York, Andrew Jenks will cover the election from Chicago, and James Montgomery will be on-the-ground in Boston, keeping young people updated on the latest Election Day news and results on-air and online at MTV.com. Additionally, MTV will live-tweet during Election Day @MTV, the logo on all MTV channels in the U.S. will go red, white and blue, and the network will run an ongoing message on-air that reminds young people to #GoVote.
MTV also released Election eve highlights from the MTV “Fantasy Election ’12” election season today. The signature element of MTV’s “Power of 12” campaign, the game enables users to draft a team of candidates pursuing the presidency or congress, earning and losing points based on how their players behave in the real world. Candidate performance is determined by objective data, provided by a range of non-partisan organizations, in five key areas: constituent engagement, honesty, transparency, civility, and public opinion.
After six weeks of gameplay, Governor Mitt Romney ranks as the highest scoring candidate in Fantasy Election (25,188 points), with President Barack Obama ranking second (22,451 points). Republicans are narrowly leading the scoreboard overall, claiming 11 of the top 20 scores in the game. Governor Romney boasts the highest constituent engagement score in the game – propelled by more than 70 town hall meetings in the past six weeks – which helped him surge to the #1 spot in Fantasy Election. Despite Governor Romney’s lead in overall points, players of Fantasy Election favored President Obama in the critical last week of the season, when players are awarded a bonus of 1,000 points for “started” candidates who win their race. 73 percent of players started President Obama on the eve of Election Day, while 25 percent started Governor Romney.
Additional findings include:
CANDIDATES
Fantasy Election ’12 Scoreboard Leaders (Highest Total Scores To Date):
1. Mitt Romney, Presidency (R): 25,188 points
2. Barack Obama, Presidency (D): 22,451 points
3. Gary Johnson, Presidency (L): 15,541 points
4. Frank Pallone Jr., House, New Jersey (D): 15,189 points
5. Tim Griffin, House, Arkansas (R): 13,009 points
6. Gary Delong, House, California (R): 12,877 points
7. Scott Rigell, House, Virginia (R): 12,775 points
8. Jill Stein, Presidency (Green Party): 12,760 points
9. Linda Lingle, Senate, Hawaii (R): 12,259 points
10. Chip Cravaak, House, Minnesota (R): 11,603 points
11. Randy Forbes, House, Virginia (R): 11,255 points
12. Mike Koffenberger, House, Pennsylvania (L): 11,077 points
13. Dianne Feinstein, Senate, California (D): 10,929 points
14. Lynn Jenkins, House, Kansas (R): 10,849 points
15. Alan Lowenthal, House, California (D): 10,713 points
16. Ileana Ros-Lehtinen, House, Florida (R): 10,347 points
17. Fred Thompson, House, Oregon (R): 10,337 points
18. Jon Tester, Senate, Montana (D): 10,131 points
19. John Garamendi, House, California (D): 10,129 points
20. Richard E. Mourdock, Senate, Indiana (R): 10,107 points
Most Engaged:
Highest Engagement Scores:
1. Mitt Romney, Presidency (R)
2. Barack Obama, Presidency (D)
3. Gary Johnson, Presidency (L)
4. Jill Stein, Presidency (G)
5. Tim Griffin, House, Arkansas (R)
6. Jon Tester, Senate, Montana (D)
7. Robert Menendez, Senate, New Jersey (D)
8. Chip Cravaack, House, Minnesota (R)
9. Scott Rigell, House, Virginia (R)
10. Lynn Jenkins, House, Kansas (R)
Most Transparent:
Highest Transparency Scores:
1. Jack Todd Arnold, House, Tennessee (I); Mike Koffenberger, House, Pennsylvania (L); Kevin Chisholm, Senate, Virginia (I); Jason Howell, House, Virginia (I); LeAnn Kolb, House, Florida (R); Brian Doyle, House, South Carolina (D); and Tara Nelson, House, Indiana (D) all tied for first place.
8. Frank Pallone Jr, House, New Jersey (D)
9. Alan Lowenthal, House, California (D)
10. Tom Guild, House, Oklahoma (D)
PLAYERS
In addition to earning points for candidate behavior, players of “Fantasy Election ‘12” earn bonus points for getting involved with the election – including watching or reading campaign-related news, testing their political smarts or checking in to Election ’12-related events. Since launching on August 27th, the nearly 20,000 players of Fantasy Election have taken nearly a half million bonus points actions, including reading nearly 225,000 articles on BuzzFeed.com/politics and Politico.com, as well as answering 140,000 “Daily Challenge” quiz questions.
The top five shows most checked in to via GetGlue are:
• Good Morning America
• The McLaughlin Group
• CNN Newsroom
• ABC World News Tonight with Diane Sawyer
• ABC News Nightline
Pennsylvania, Florida, Illinois and California claim the highest scoring teams in the game, with California nabbing two spots on that list.
Thousands of people have already won prizes for playing “Fantasy Election ’12.” Next week, one grand prize winner will win a “Fantasy VMA Weekend” that includes a trip for the winner and three friends to attend the 2013 MTV “Video Music Awards,” along with $25,000 cash. Other top prizes include $10,000 cash, big screen TVs, home theatre systems, Lenovo Ultrabook™ Laptops, and more. MTV will give away over 3,000 total prizes by mid-November.
“Fantasy Election ‘12” is a first-of-its kind web and mobile game that gives young people a new way to hold candidates accountable and rewards them for getting involved in the 2012 elections. The John S. and James L. Knight Foundation is the principal funder of “Fantasy Election ‘12,” providing a $250,000 grant. The game was developed by HYFN, a renowned digital agency who has created social experiences for some of the most recognized brands in the world including Nike, Coke, Disney, Universal and more. Additionally, MTV partnered with Networked Insights to gain a deeper understanding of how young people are responding to “Fantasy Election ’12,” ensuring the game provides the best user experience possible.
Building on MTV’s nearly 20-year Emmy and Peabody Award-winning political legacy with "Choose or Lose," MTV’s “Power of 12” campaign is built specifically to reflect the Millennial generation and changes in the economic and political climate, and is designed to empower them to have a major impact on Election Day and beyond. 45 million 18-29 year olds will be eligible to vote in the 2012 election, representing the largest potential voting bloc in the country.
For information on MTV’s “Power of 12” campaign please visit http://www.Powerof12.org. For information on “Fantasy Election ‘12,” go to FantasyElection.MTV.com.
About Sway Calloway:
Sway Calloway is pivotal member of the MTV News team and voice to the millennial generation. From giving Eminem and Notorious B.I.G. their very first radio airplay on his local show in the mid-'90s, to amassing an impressive list of exclusive interviews from the likes U2 front man Bono to Jennifer Lopez, Lady Gaga, Katy Perry, Lil Wayne, Tom Cruise, Tyler Perry, Nicki Minaj, Chris Brown and Kanye West, he has been a staple of the music-news arena for more than a decade and delivered some of television’s most ground breaking moments. Beyond music, Sway has been a key correspondent on a host of issues impacting young people from politics and young veteran’s issues, to hate-crimes, education and sexual health. He has reported from the Democratic and Republican National Conventions, and interviewed political leaders such as President Bill Clinton and President Barack Obama, as well as Senator John McCain, Secretary of State and former Senator Hillary Clinton, Governor Mike Huckabee and Governor Mitt Romney.
About Andrew Jenks:
Andrew Jenks is an award-winning filmmaker, creator of MTV’s critically-acclaimed series “World of Jenks” and a correspondent for MTV’s 2012 Election campaign, “Power of 12.” As the face of MTV’s “Power of 12” campaign, Jenks is charged with informing, engaging and amplifying the voices of his generation throughout the 2012 election. In the reinvented second season of “World of Jenks,” Jenks will bring a new approach to his storytelling as he captures the unforgettable journeys of three young people and their unique experiences over the course of a year. His book ANDREW JENKS: MY ADVENTURES AS A YOUNG FILMMAKER comes out March 2013.
About James Montgomery:
James Montgomery is a Senior Writer for MTV News, where he covers rock and pop music, politics and popular culture. He also writes a weekly column for MTVNews.com called “Bigger Than The Sound,” in which he reviews records, floats half-baked theories and occasionally angers people, and edits MTV News’ year-end Best Songs and Man + Woman of the Year lists. He appeared on MTV’s FNMTV show in the summer of 2008, and can be seen on camera during the MTV “Video Music Awards” and the Grammys. His work has appeared in SPIN, TV Guide, Surplus, Stop Smiling, The Journal News and several other publications.
About MTV:
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.
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