MTV & ServiceNation’s “Be The Change: Live from the Inaugural” to Air Exclusive Performances by Kanye West, Kid Rock and Fall Out Boy Live from the Youth Inaugural Ball to Global MTV Audience
MTV today announced it will exclusively air Kanye West, Kid Rock and Fall Out Boy’s performances globally as they headline the official Youth Inaugural Ball, where MTV is anchoring “Be the Change: Live from the Inaugural.” Grammy award-winning artist Usher and Rosario Dawson, whose organization Voto Latino helped mobilize the youth vote, will be on hand as MTV Guest Correspondents reporting live from the Youth Inaugural Ball. They will join MTV News Correspondent Sway Calloway to capture all of the night’s action, including President Obama’s remarks as he addresses young people across the globe and calls on them to be the change and continue to engage in national and community service. Tobey Maguire, actor and chair of the ServiceNation ambassador council, will also be among the thousands of young people celebrating the inauguration and youth service from the Youth Inaugural Ball.
MTV and ServiceNation announced “Be The Change: Live From The Inaugural”– celebrating the massive youth voter turnout in the 2008 Presidential Election and an active commitment from America’s youth to impart social change through volunteer service– earlier this week. The show will feature footage from service activities around the country on Martin Luther King, Jr. Day, including a look at Usher working alongside 200 young people to makeover Simon Elementary School in Washington D.C. Additionally, “Be the Change: Live from the Inaugural” will highlight young people imparting change real-time through major service projects being completed in New Orleans, Washington D.C., and in Kenya.
Through MTV’s global network in 162 countries in 33 languages, more than 1.5 billion young people around the world will be able to witness this historic event. The program, which will take place at the Hilton Washington in Washington DC, airs live on MTV in the United States on January 20, 2009 at 10 PM ET/ 7PM PT. The event will also be carried live on many of the international MTV channels including MTV Italy, MTV Germany, MTV Spain, MTV France, MTV Canada, MTV Baltic, MTV Romania, MTV Brazil, MTV Portugal, MTV Indonesia, MTV Turkey, MTV Russia and MTV Greece. MTV channels that will air the show following the initial broadcast include Africa, the UK, Arabia, Latin America, Japan, Australia, and New Zealand.
In addition to airing “Be the Change: Live from the Inaugural,” MTV, its 24-hour college network mtvU, MTV2, MTV Tr3s, MTV Jams, MTV Hits, MTV.com and MTV 44 ½, the high definition screen located in Times Square, will carry President-elect Obama’s oath of office and remarks live at approximately 12:00 pm ET. This marks the first time any of the MTV channels have carried a presidential inaugural address. Additionally, mtvU and MTV.com will carry the full inauguration ceremony live beginning at 11:30 am ET.
MTV will provide a satellite feed of “Be the Change: Live from the Inaugural” for use by news media outlets post show. Media outlets can excerpt up to 2 minutes total footage, including one minute of performance footage from an artist or band’s first song only. All footage must include credit to MTV.
DATE: Tuesday, January 20, 2009
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