ON-AIR, ONLINE, AND IN MUSIC “THE HILLS” SCORES BIG!
“The Hills” Season 3 Extended Full Season
- “The Hills” is the #1 original series across all of cable in 2008-to-date among P12-34.
- Year-to-date, the series makes up 7 of the top 10 rated cable telecasts among P12-34.
- “The Hills” is the highest rated season of an MTV series since 2004 (Real World XIV: San Diego, 1/6-6/29/04).
- The extended season averaged a 4.2 P12-34 rating, increasing 3% from season 3 cycle 1, 49% from season 2 and 59% from season 1.
- The series earned an impressive 12.6 rating among F18-24, making it the most watched series for F18-24 on Broadcast so far this year.
- The series was the most watched program in the Monday 10-10:30PM time period among P12-34, beating both Broadcast and Cable.
- This season reached over 43 million total viewers (P2+) with over 24 million from our P12-34 core.
“The Hills” Season 3 Extended Finale
- “The Hills” extended season three finale posted a 3.79 P12-34 rating.
- It was the most watched telecast in its time period (Mon 10-10:30p) among P12-34 across all of television, even out-delivering broadcast.
“The Hills” Online
Fans are flocking to MTV.com to view show and After Show clips, snagging them and embedding them on their own personal web pages and blogs. Since the current cycle's premiere in March, “The Hills” on MTV.com has consistently ranked as the most popular area on the site, attracting an average of 775,000 unique visitors a week -- up 21 percent from Season 3 cycle 1 -- and generating nearly 50 million streams through MTV’s new premium video player, an increase of more than 27% from Season 3 cycle 1. Viewers are also delving deeper into the Hills lifestyle by going to Virtual Hills, where they spend an average of 30 minutes in-world per visit hanging out with cast members, designing their own fashions and meeting like-minded fans. Fans have become friends with Lauren, Whitney, Audrina, Heidi and other cast members of “The Hills” by going to IAmOnMTV.com (http://www.IAmOnMTV.com), a new social networking community from MTV that gives audiences the chance to interact with the cast and crew behind many of MTV’s most popular franchises. With over 758,000 unique visitors to the IAmOnMTV.com site, users are spending an average of 16 minutes per visit conversing with the cast, leaving fan videos, responding to blogs and comments with their favorite MTV personalities. The cast has over 35,000 fans as the site continues MTV’s commitment to connect viewers more intimately to the MTV star’s they love as well as each other.
Music Success
MTV takes the mystery out of the music heard during episodes of “The Hills” by ID-ing artists and their songs in real time as they play during the show. Fans can also visit the show’s music page to explore more about the artist and get a list of all the songs featured in each episode. Below are some of the impressive numbers to show how MTV continues to break up-and-coming artists in new ways:
- “Saved” by The Spill Canvas increased 1660% in sales. Their album, No Really I’m Fine increased 30% overall in sales.
- "Show Me What I'm Looking For" by Carolina Liar sold over 3,000 in a week on iTunes. Another single, "I'm not over," increased 537% in the same week.
- “All The Weak” by A Cursive Memory increased 84% in sales.
- “Come On Come Out” by A Fine Frenzy increased 797% in sales.
“The Hills” was created by Adam DiVello. Liz Gateley, Adam DiVello and Sean Travis serve as Executive Producers.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space – delivering 90% more streams than in 2006. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in... http://www.mtvpress.com.
