RELEASES

MTV GOES SOUTH OF THE BORDER FOR SPRING BREAK 2010

02.04.10

Explosive Performances, MTV Crews and College Students Take Over Acapulco’s Beaches March 14 – 18

MTV urges students to brush up on their Español as the network takes over the Playa Suites Hotel in Acapulco Bay, Mexico as its official mtvU Spring Break 2010 destination from March 14 through March 18, 2010.  Cómo se dice… amazing live music, beautiful beaches and thousands of college students having a blast?  MTV Spring Break. 

MTV will bring the hottest emerging and established acts together for kick-ass performances straight from this Mexican paradise, setting the soundtrack to Spring Break 2010.  Hip hop’s finest will also be on hand to countdown the hottest music on MTV2 as the Sucker Free Countdown packs up its mics and turntables to shoot under the Mexican sun.  Additionally, the cameras will roll as the network tapes its slate of Spring Break programming set to air across MTV channels, including “The Spring Break Challenge!”  Featuring a fresh cast from some of America’s top colleges, this beach-side show will bring all the drama and excitement viewers know and love from The Real World/Road Rules Challenges, including appearances by All-Star cast members who are back to coach these “freshmen” on how to take home a win for their alma mater.  The full line-up of Spring Break artists and programming will be announced at a later date. 

The MTV Village will take over every inch of the Playa Suites Acapulco – from pool to beach – giving students access to the best contests, games and tons of free swag.  Additionally, MTV’s DJ will be on-hand to emcee the party, keeping beats going day and night. 

MTV is partnering with StudentCity.com again this year to ensure that the every inch of Acapulco is flooded with amigos with one thing in mind - having the ultimate Spring Break experience.  Students can find additional Spring Break information and updates, enter for a chance to win a free trip courtesy of StudentCity.com to Acapulco Bay, Mexico, and check out casting calls online at mtvU’s Spring Break Headquarters.

About MTV:
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture.  For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries—giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen.  On-air, MTV is the number one rated full-day ad-supported cable network for P12-24.  Online, MTV.com averaged 8.5 million monthly unique visitors during the first quarter of 2009—up +6% from Q4/2008 and up +6% year-over-year. Total video streams for the first quarter of 2009 increased 21% over the same time period last year.  And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else.  MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.  Wanna know more?  Come on in… http://www.mtvpress.com

About mtvU
Broadcast to more than 750 college campuses and via top cable distributors in 700 college communities nationwide, mtvU reaches upwards of 9 million U.S. college students – making it the largest, most comprehensive television network just for college students. Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the United States, as well as on cable systems from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others. mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on campus. mtvU programs music videos from emerging artists that can’t be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change. mtvU is always on campus, with more than 250 events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and a complete programming schedule, visit http://www.mtvU.com

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