JUSTIN TIMBERLAKE PROVIDES MTV VIEWERS WITH A PERSONAL INTRODUCTION TO “SUMMIT ON THE SUMMIT: Kilimanjaro”
Click Here To View the Summit on the Summit Trailer
DOCUMENTARY TO AIR ON SUNDAY, MARCH 14 AT 9PM ET/PT
Kenna, Jessica Biel, Emile Hirsch, Lupe Fiasco, Santigold, Isabel Lucas, Elizabeth Gore, Alexandra Cousteau, Kick Kennedy and Friends
Document Their Dramatic Journey
In support of his close friend Kenna, Justin Timberlake will provide MTV viewers with a personal introduction to the 90-minute documentary, SUMMIT ON THE SUMMIT: Kilimanjaro. On Sunday, March 14 at 9pm ET/PT, MTV will show fans a never-before seen side of today’s most influential artists and activists as they raise awareness of the global clean water crisis by climbing one of the highest altitudes on earth. Produced by Proctor & Gamble Productions and MediaVest connectivetissue in association with @radical.media and presented by PUR™ Water Filtration Systems, SUMMIT ON THE SUMMIT: Kilimanjaro will present the expedition and the dramatic final ascent of Grammy-nominated musician, philanthropist, and “actionist” Kenna, the mastermind behind the expedition, along with a group of his friends, including Jessica Biel, Emile Hirsch, Lupe Fiasco, Santigold, Isabel Lucas, Elizabeth Gore, Alexandra Cousteau, Kick Kennedy and more as they attempt to reach the top of Tanzania’s Mt. Kilimanjaro.
“MTV has a long history of educating its audience to raise awareness on issues that are important to them. More than 1 billion people worldwide do not have access to safe, clean drinking water. By airing this documentary, MTV hopes to mobilize a new generation of young people who may not be aware of this global cause and take action to get involved in helping find solutions to the water crisis,” said Dave Sirulnick, Executive Vice President, News and Docs.
SUMMIT ON THE SUMMIT: Kilimanjaro will give viewers a rare, unvarnished look at some of the world’s brightest minds and major cultural influencers as they push their bodies and minds to the limit to raise awareness of this critical, global issue. Each participant battled a plethora of physical and natural elements over the journey from coping with intense weather conditions including rain, hail, and snow to the effects of increased altitude, including headaches, dizziness and fatigue, among other ailments—all which made the journey that much more arduous. The documentary will also showcase the group spending time in local communities and a UNHCR refugee camp learning how the water issue affects the everyday lives of the people in this part of the world.
Viewers will be able to text SEND to 90999 to donate $10 to the UN Foundation on behalf of Summit on the Summit, which will send 1000 liters of clean water to those who need it.
SUMMIT ON THE SUMMIT: Kilimanjaro took place in January 2010. For Kenna, the vision behind SUMMIT ON THE SUMMIT: Kilimanjaro has personal meaning as his father was deeply affected by water-borne illness as a child in Ethiopia.
Said Kenna, “When I was younger, my dad pointed out Kilimanjaro on a huge atlas. It stood in my mind as one of the wonders of the world. This climb is dedicated to my father. As a child in Ethiopia, he lost his brother and lost his friends and family to water borne diseases. A billion people in the world don’t have clean water. I had to do something about it. For me it’s personal. I could have been one of those kids. I needed to come up with something that would command attention. And the only thing I could think of that was that massive was climbing Kilimanjaro.”
The climb helped to raise awareness of the global clean water crisis, as well as raise funds for P&G’s Children’s Safe Drinking Water Program, United Nations High Commissioner for Refugees (UNHCR), and Water For People’s PlayPumps Technology.
Participants in SUMMIT ON THE SUMMIT: Kilimanjaro include:
Kenna, Grammy-Nominated musician, philanthropist, actionist and mastermind behind SUMMIT ON THE SUMMIT: Kilimanjaro expedition
Jessica Biel, Actress (Valentine’s Day and The A-Team)
Lupe Fiasco, Grammy Award Winning Musician
Isabel Lucas, Actress (Transformers 2)
Santigold, Musician
Emile Hirsch, Actor (Into the Wild and Milk)
Alexandra Cousteau, National Geographic Emerging Explorer and grand-daughter of famed explorer and filmmaker Jacques-Yves Cousteau
Elizabeth Gore, Executive Director for Global Partnerships for the United Nations Foundation
Simon Isaacs, International Development and Water Expert
Michael Muller, Award Winning Photographer
Jimmy Chin, Award Winning Photographer
Kick Kennedy, Environmental Activist and Granddaughter of Robert Kennedy
Bernise Ang, Social Entrepreneur and Recipient of the YouthActionNet Award & Fellowship from the International Youth Foundation
Dr. Greg Allgood, Director of the Children’s Safe Drinking Water Program at Procter & Gamble
Melissa Arnot, Mountaineering Expert
Jason Walsh, Renowned Trainer and Movement Specialist
SUMMIT ON THE SUMMIT: Kilimanjaro documentary is being produced by Proctor & Gamble Productions and MediaVest connectivetissue in association with @radical.media and Fury League, Inc.
SUMMIT ON THE SUMMIT: Kilimanjaro would not have happened without the generous support of its partners, which include HP, the official technology partner, PUR Water Filtration, who provided water filtration solutions, Windows 7, the official Expedition Software, First Ascent by Eddie Bauer, who outfitted the entire climb, and REVO, the official eyewear. All funds raised by SUMMIT ON THE SUMMIT: Kilimanjaro will be managed and distributed through the United Nations Foundation, the project’s charitable advisors.
For more information, please visit http://www.summitonthesummit.com.
About MTV Networks:
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries—giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 8.5 million monthly unique visitors during the first quarter of 2009—up +6% from Q4/2008 and up +6% year-over-year. Total video streams for the first quarter of 2009 increased 21% over the same time period last year. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in… http://www.mtvpress.com
About HP and Intel
HP joined SUMMIT ON THE SUMMIT: Kilimanjaro as the official technology partner to help Kenna and the entire team to bring clean water those most in need. HP shares the belief that through greater awareness, individuals can be inspired to effect change. During the climb, the SUMMIT teams used HP’s Thin and Light notebooks, powered by eco-friendly Intel processors and Windows 7 software, to blog and share photos and videos from Mount Kilimanjaro. High-powered HP PCs also helped track each climber’s progress, monitor weather conditions and capture every aspect of the climb. HP’s partnership with SUMMIT ON THE SUMMIT enabled climbers to encourage people around the world to actively participate in solving the clean water crisis. More information about HP is available at http://www.hp.com/.
Intel believes that it takes more than money to make a difference in the world. That’s why Intel is directly involved, donating not just wealth and resources, but its time, knowledge and skills. The lead- and halogen-free Intel processors allow for faster computing that use less energy, extends batter life and leaves a smaller environmental footprint on the summit of Mt. Kilimanjaro. HP technology, powered by Intel processors, provides new views into the challenges our planet faces, along with tools for creating solutions both big and small. More information about Intel is available at http://www.intel.com/.
About PUR and the Children’s Safe Drinking Water Program
PUR™ Water Filtration Systems, a Procter & Gamble (NYSE: P&G) brand and a leader in the water filtration category, is committed to providing clean drinking water in the U.S. and improving lives around the world along with P&G’s global corporate cause, the Children’s Safe Drinking Water (CSDW) Program. The CSDW Program utilizes a water purifying technology developed by PUR scientists to help prevent water-related diseases by providing clean drinking water to children in developing countries. This technology is a small, easy-to-use powder sachet that removes impurities from dirty water. With every purchase of a home PUR Water Filtration System PUR donates a week’s worth of clean drinking water to a child in the developing world. For more information on PUR, visit http://www.PURwater.com. To make a donation to Children’s Safe Drinking Water or see how the technology works, visit http://www.csdw.org.
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including PUR®, Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About UN Foundation
The UN Foundation, a public charity, was created in 1998 with entrepreneur and philanthropist Ted Turner’s historic $1 billion gift to support UN causes and activities. The UN Foundation is an advocate for the UN and a platform for connecting people, ideas, and resources to help the United Nations solve global problems. We build partnerships, grow constituencies, mobilize resources and advocate policy changes to support the UN’s work for individual and global progress. The UN Foundation’s work - focused on select global problems - is decreasing child mortality, improving disaster relief, protecting diverse cultures and environments, creating a clean energy future, empowering women and girls, and improving U.S.-UN relations.
About Water For People and the Playpump technology
Water For People is very excited to be working with PlayPumps International and the Case Foundation to deliver safe water solutions to communities in Africa. Making a lasting difference for children and families in Africa and around the world is serious business and takes tenacity, integrity and a dedication to long-lasting solutions. Water For People is a nonprofit development organization dedicated to local involvement, full-scale water and sanitation solutions for villages, districts and regions and innovations that improve the water and sanitation sectors so that the United Nations Millennium Development Goals can be met by 2015. For more information please see http://www.waterforpeople.org/playpumps.
About UNHCR
The Office of the United Nations High Commissioner for Refugees was established on December 14, 1950 by the United Nations General Assembly. The agency is mandated to lead and co-ordinate international action to protect refugees and resolve refugee problems worldwide. Its primary purpose is to safeguard the rights and well-being of refugees. It strives to ensure that everyone can exercise the right to seek asylum and find safe refuge in another State, with the option to return home voluntarily, integrate locally or to resettle in a third country. It also has a mandate to help stateless people. In more than five decades, the agency has helped tens of millions of people restart their lives. Today, a staff of some 6,600 people in more than 110 countries continues to help about 34 million persons.
About First Ascent
First Ascent is Eddie Bauer’s new line of expedition quality mountaineering gear and apparel developed by some of the world’s best mountain guides. First Ascent will provide all of the climbing apparel and gear for the “Summit on the Summit” expedition. For more information, visit firstascent.com.
About Expedition Software by Windows 7
Windows 7 was designed to make your PC simple and the things you do every day easier. Simplicity was our mantra. So when we understood from Kenna just how difficult it was for millions around the world to access clean drinking water, we wanted to help by bringing the performance and reliability of Windows 7 to the expedition and help raise awareness for the Cause. Windows 7 is proud to join our partner HP as the official Expedition Software of Summit on the Summit.
HP’s Thin and Light notebooks and high-performance PC’s will run Windows 7 software. Windows 7 with advanced power management technology provides superior computing performance while extending the battery life for portable computers—crucial during the climb. Power enhancement technologies significantly reduce power usage and CO2 emissions. On a global scale, Windows 7 offers consumers and enterprises dramatic ways to reduce their environmental impact. Learn more http://www.microsoft.com/windows/enterprise/business-priorities/green-it.aspx. We support the climb for clean water and urge you to do the same.
About Revo
In 1985, Revo began as a small sunglass brand with a big idea: technology used by NASA was just as suited for sunglasses as it was for telescopes and satellites. The idea proved revolutionary, as Revo created the most advanced polarized sunglasses on Earth. Revo continues its rich tradition of innovation by creating the clearest and most advanced polarized sunglasses made with Revo Polarcast (TM) technology.
Revo is also conscious of the world’s social and ecological challenges, and strives to act in a responsible and active way. Revo Re-Use(TM) frames are one way of taking responsibility, utilizing materials from 100 percent recycled pre-consumer polymer resins. Targeted toward the active sport and lifestyle consumer, the 100 percent polarized eyewear collection is available at authorized Revo retail locations nationwide. Revo is held by the Luxottica Group (NYSE: LUX http://studio-5.financialcontent.com/prnews?Page=Quote&Ticker=LUX MTA: LUX), a Milan, Italy-based global leader in premium fashion, luxury and sports eyewear. Additional information is available at http://www.revo.com
Ariana Urbont
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