DISCOVER THE MUSIC YOU HEAR ON MTV WITH SOUNDTRACK.MTV.COM, THE FIRST EVER INTERACTIVE MUSIC GUIDE FOR TELEVISION
Soundtrack Lets Fans Discover Every Music Moment on MTV in Real-Time and Propel New Artists onto the Channel
New York, NY (July 16, 2008) – Do you watch MTV and ever wonder what that song was you just heard? MTV plays roughly 1500 music cues in its programming each week, not including music videos or performances – and is now giving fans an easy, new way to discover all that music. Introducing Soundtrack.mtv.com – the industry’s first-ever interactive music guide for TV—showcasing everything about the music and artists being played on MTV at any given time. Not only that, Soundtrack.mtv.com also empowers communities of fans to rally behind their favorite indie bands to get them onto the biggest stage of all, MTV – introducing them to millions.
Here’s more…
News Facts:
Soundtrack.mtv.com launches today and is integrated into nearly all of MTV’s programming, inviting viewers to discover a diverse line-up of music from both established and up-and-coming artists.
Whether for the next 24hours or the last 24 days, Soundtrack.mtv.com can tell you the song, artist, and album of the music heard on MTV – plus provide a deep catalog of corresponding content including music videos, performances, personal blogs, photos and more.
Soundtrack.mtv.com enables fans to champion their favorite music and allows bands/artists to galvanize support – creating a clear path for the best to make it in front of MTV’s music supervisors and onto TV.
Soundtrack.mtv.com specifics:
A music discovery “wheel” informs fans of aired music by day, show and time and provides them with more information to discover selected artists. The wheel allows users to search for music currently playing on-air, upcoming in the next 24 hours, and previously played in past show programming dating back to Soundtrack’s launch (July 16, 2008).
Emerging bands can raise their profile by creating customizable Soundtrack profile pages where they can stream music, videos, promote upcoming events and fire up their fans for support with tools such as a vote for me button called “Support By Sound.”
A Soundtrack ranking system features “Top Artists” and “Top Songs” in the community and provides high-ranking emerging artists with direct access to MTV music supervisors, who will be listening to the online community, observing bands rankings and hand picking new artists to play on MTV on-air programming.
The Soundtrack community will have the power to escalate the Soundtrack rank of their favorite band’s songs by listening or voting for them.
Auto-generated playlists around buzz-worthy show moments will be featured on Soundtrack, such as love songs from classic Heidi and Spencer scenes and best party songs from “My Super Sweet 16” episodes.
Soundtrack will soon be fully integrated with MTV.com including the ability to buy songs on Rhapsody.
Quotes:
Attributed to Brian Graden, President of Entertainment, MTV Networks Music Group
“Our audience is constantly telling us they want to know more about the artists and music they are hearing in our programming. That’s because TV is a great place to find music, and now, unlike anything else out there, Soundtrack.mtv.com offers a pure, unobstructed road to discovery.”
Attributed to Amy Doyle, SVP of Music & Talent, MTV
“Music is threaded throughout everything we do – online, on the go, and on TV – unifying every possible screen to create the best music experience for our audience, the artists they love, and the music industry as a whole. With Soundtrack, we’re creating a new way to propel emerging and indie artists onto MTV, the world’s stage.”
Attributed to David Saslow, SVP Video Content, Production, & Programming, Atlantic Records
“Our new act Carolina Liar had their music featured several times on ‘The Hills’ last season and the reaction was immediate. MTV has been a terrific partner in helping us break the band, and because of Soundtrack.mtv.com the viewers are able to discover who these bands are.”
Soundtrack ‘Hot 10’ Playlist
Music cues in MTV programming expose unknown and unsigned acts to the masses and music industry. Some of the songs that gained enormous popularity after being featured on an MTV show include:
- Olivia Broadfield – “Don’t Cry” (Real World): Went to #4 on in the electronic singles charts on iTunes and #5 on the albums charts and garnered 20,000 plays on Olivia’s MySpace page the day after her song aired on ‘The Real World’.
- Jason Reeves – “Photographs & Memories” (A Shot at Love II): As a result of the chyron in ‘A Shot of Love II with Tila Tequila’, track sales increased by 394% and the album sales increased by 179% the week the show aired. Reeves subsequently signed with Warner Bros Records.
- Carolina Liar – “I’m Not Over” (The Hills): After being featured in ‘The Hills’, digital sales of this song rose by 483% resulting in Carolina’s label to respond by saying “fans are digging the band and searching for more on the act…this is making a big difference...”
- A Cursive Memory – “All the Weak” (The Hills): A Cursive Memory saw an 84% spike in the sales of ‘All the Weak’ immediately after placement on ‘The Hills’.
- A Fine Frenzy – “Almost Lover” (The Hills): ‘Almost Lover’ spiked up 79% at iTunes following its use in ‘The Hills’.
- Marie Digby – “Umbrella” (The Hills): iTunes sales shot up 1,000% the week the episode of ‘The Hills’ featuring Marie Digby’s cover of the song ‘Umbrella’ aired.
- Rogue Wave – “Lake Michigan” (Life of Ryan): Sales of ‘Lake Michigan’ went up 102% after being featured in ‘Life of Ryan’.
- Metafore – “Nah Mean” (Making the Band): Digital single sales of Metafore’s ‘Nah Mean’ went up 33% after airing on ‘Making the Band’.
- Wale – “Nike Boots” (Life of Ryan): Wale signed with Interscope Records shortly after their song ‘Nike Boots’ was placed on the ‘Life of Ryan’.
- Hellogoodbye – “Oh It’s Love” (Engaged & Underage): Hellogoodbye registered an increase of 359% in their total track sales in one month of airing as the theme song for ‘Engaged & Underage’.
- Mac Lethal – “Sun Storm” (America’s Best Dance Crew): Mac Lethal’s ‘11:11’ album sales increased by 833% in the week following the season premiere of ABDC in which the song ‘Sun Storm’ was used as the goodbye song at the end of every show as crews were eliminated.
Are you a music fan? For a full list of all 10 songs in Soundtrack’s ‘Hot 10’ playlist, music fans can listen and download tracks here.
Soundtrack.mtv.com Video Demo & Overview
Multimedia Links:
Soundtrack Video Demo: http://soundtrack.mtv.com/Video/soundtrack-demo/
Related Links:
Soundtrack product page: http://soundtrack.mtv.com/
MTV Press Center: http://mtvpress.com
MTV blog RSS feed for up-to-date news: http://mtvpress.com/rss/press
About MTV
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries—giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space – delivering 90% more streams than in 2006. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in… http://www.mtvpress.com.
Additional Contact:
Jessica Casano-Antonellis
Text 100 Public Relations
212-331-8434
