MTV TO HELP “RESTORE THE SHORE” WITH ON AIR, ONLINE AND MOBILE FUNDRAISING SPECIAL THURSDAY, NOVEMBER 15, 2012
As part of the effort to help rebuild and restore the Jersey Shore – which was devastated, along with many other coastal areas, by Hurricane Sandy last week - MTV (a division of Viacom Inc., NASDAQ: VIAB) today announced it will produce a one hour fundraising special called “Restore the Shore.” The special will encourage people nationwide to contribute to the rebuilding of Seaside Heights, the heart of the Jersey Shore and home to one of MTV’s most popular shows, “Jersey Shore.”
The special will run LIVE from MTV’s Times Square Studio on Thursday, November 15th at 11pm ET, tape delayed PT on air, online and on mobile and will feature the cast of the “Jersey Shore” along with other special guest appearances to be announced.
For this fundraising effort, MTV is partnering with Architecture for Humanity, an internationally recognized non-profit organization that provides design and construction services to communities in need. The organization will create a “Restore the Shore” fund to collect donations that will be principally directed toward the rebuilding of the famed Seaside Heights boardwalk, as well as supporting the re-building efforts of businesses and residents in the community that were so tragically affected by this historic storm. Architecture for Humanity has been helping communities rebuild after natural disasters for more than a decade, including major efforts in Biloxi and New Orleans following Hurricane Katrina and in Haiti after the devastating earthquake in 2010.
Viewers will be provided with easy-to-use online and mobile giving tools, so people can donate during and well after the MTV special runs on November 15th. Additional details will be announced shortly.
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